/   / Based in London Available for work
Sneha Jain®

Hey, I’m Sneha Jain, and I design brands that know what they stand for — not just what they look like.

Book a call See selected work London, UK · Working worldwide

Intro

Beyond the Logo

Where strategy meets the craft that makes it visible.

Every brief arrives half-formed. The real work is figuring out what the business is trying to become — and then giving that idea a visual language it can actually live in. I treat design as both a craft and a conversation.

I work with independent founders, studios and in-house teams across food, culture and the built environment. My background sits on both sides of the table: the strategic thinking that decides why a brand exists, and the hands-on craft that decides how it looks and feels. Fewer handovers, less lost in translation, and work that stays true to the idea it started from.

  • Projects delivered 40+
  • Repeat clients 60%
  • Brands launched 12+

The person behind the work

More about me →

Services

Design Expertise

Building brands that connect with the people they are for.

  1. Brand Strategy

    1

    Research, positioning and audience work that decides what you stand for.

  2. Visual Identity

    2

    Logo, type, colour and imagery, designed as a system rather than a one-off.

  3. Naming & Tone of Voice

    3

    The words a brand uses, and the way it sounds when it uses them.

  4. Packaging Design

    4

    Structure, artwork and shelf presence for products that need to be picked up.

  5. Art Direction

    5

    Guiding photography, illustration and campaign work to one standard.

  6. Brand Guidelines

    6

    Documentation your team can follow without me in the room.

  7. Editorial & Print

    7

    Books, reports and journals where layout carries the argument.

  8. Web & Digital Design

    8

    Sites and interfaces that carry the identity properly onto a screen.

  9. Workshops

    9

    Structured sessions for founders and teams to get unstuck together.

  10. Campaign & Social

    10

    Templates and artwork that keep everyday output on-brand.

  11. Presentation Design

    11

    Pitch decks and investor material that argue clearly and look the part.

  12. Brand Refresh

    12

    Bringing an existing identity forward without throwing away its equity.

Let’s bring your project to life

Book a call

Featured Projects

Selected Work

Practical problems, brought to life through considered design.

Brand identity system for Marigold and Co.

Marigold & Co. ↗

Identity, packaging and tone of voice for a small-batch tea house.

  • Strategy
  • Identity
  • Packaging
Visual identity for Northlight Studio

Northlight Studio ↗

Repositioning an architecture practice for a bigger conversation.

  • Positioning
  • Identity
  • Web
Packaging design for Saffron Field

Saffron Field ↗

A spice range that earns its place on the shelf and in the kitchen.

  • Naming
  • Packaging
  • Art Direction
Editorial design for The Long Table

The Long Table ↗

An editorial system for a community food journal.

  • Editorial
  • Print
  • Layout

Social Proof

Voices of Trust

Real words from the brands and founders I have worked with.

  • Sneha asked the questions nobody else had bothered to ask. We came in wanting a logo and left with a much clearer business.

    Client nameFounder, Company

  • The packaging did what we could not do in three years of trying. It got people to pick the product up.

    Client nameDirector, Company

  • Clear process, no jargon, and every deadline met. The guidelines are still the document our team uses daily.

    Client nameHead of Marketing, Company

  • She captured the personality of the brand in a way that felt honest rather than borrowed.

    Client nameCreative Entrepreneur

Process

How We Work

Clear stages, clear deliverables, no mystery.

  1. 1

    Listen →

    A proper conversation about the business, the market and what is not working. Free, no obligation.

  2. 2

    Define →

    Research and workshops turn into a written brand platform we both agree on.

  3. 3

    Design →

    Routes explored, one direction chosen, then built out into a complete system.

  4. 4

    Hand over

    Guidelines, files and a walkthrough so your team can run with it confidently.

Your next project starts here

Book a call

Pricing

What It Costs

Two ways to work together, depending on scope and pace.

Brand Project
£4,500 from
  • Discovery and stakeholder workshop
  • Written positioning and brand platform
  • Full visual identity system
  • Brand guidelines and asset kit
  • Two rounds of refinement included

Best for founders and small teams launching or relaunching a brand properly, once.

Typical delivery: 6–10 weeks

Ongoing & Custom

Not every piece of creative work fits in a box. Retainers and custom engagements are built around your goals, timelines and internal team — whether that is a packaging range, a campaign, or design support alongside an existing in-house function.

  • Monthly retainer or per-project
  • Packaging, campaign and print work
  • Art direction and design oversight
  • Priority turnaround on small jobs
Quoted after a call

FAQ

Common Questions

Quick answers to what most people ask first.

1

Services & Offerings

What kind of projects do you take on?
Brand strategy, visual identity, packaging, editorial and art direction. I also build guidelines and design systems so teams can keep the work consistent afterwards.
Can you help with just a logo?
Rarely, and I will usually say so honestly. A logo without positioning behind it tends to get replaced within two years. If budget is tight I would rather do a smaller, strategy-led piece of work than a decorative one.
Do you design websites too?
I design them and work with a developer to build them. The site is usually where an identity is tested hardest, so it is worth doing alongside the brand rather than after.
2

Process & Workflow

What is your design process like?
Four stages: listen, define, design, hand over. You see work in progress at each one, so nothing arrives as a surprise at the end.
How involved will I be?
More than you might expect at the start, less than you fear later. The discovery stage needs your time. After that it is scheduled check-ins and feedback rounds.
How do you handle revisions?
Two structured rounds are included in a project fee. Feedback is collected in one place and worked through together rather than traded over email.
3

Pricing & Collaboration

How much does a project cost?
It depends on scope, complexity and timeline. Full brand projects start at the figure listed above. Smaller pieces of work are quoted individually.
Do you work with hourly rates?
Not for brand work. Fixed project fees mean you know the cost up front and I am not penalised for solving something quickly.
Do you take on retainers?
Yes, for ongoing design and art direction once a brand is established. It works best when there is a steady flow of applied work.
4

Practicalities

How long does a typical project take?
Smaller pieces run two to four weeks. Full brand identities usually take six to ten, depending on how quickly feedback comes back.
Will I own the final files?
Yes. On final payment, full ownership of the delivered work transfers to you, including editable source files.
Can you sign an NDA?
Of course. Send yours over, or I can provide a standard mutual one.

Insights

Notes on Brand

Reflections from ongoing work and the projects behind it.

  • Coming soon

    Design with Purpose

    Good design is not decoration, it is direction. How strategy, identity and art direction work together to produce outcomes rather than surfaces.

    Read more →
  • Coming soon

    What a Rebrand Actually Costs

    The line items nobody mentions in the pitch, and how to work out whether the money is better spent on the brand or on the product behind it.

    Read more →
  • Coming soon

    Clarity Over Complexity

    The most effective identities are usually the simplest. On stripping away the clutter and keeping only what carries meaning.

    Read more →
  • Coming soon

    Packaging That Gets Picked Up

    Shelf is the harshest test a brand ever faces. What separates packaging that sells from packaging that merely looks nice in a portfolio.

    Read more →

Every brand deserves clarity, focus and great design.

Let’s start

Contact

Start a Project

Tell me where you are now and what you want to change.

Where you are now, what you are trying to change, and roughly when you would like to start. That is enough for a first conversation. I reply to everything within two working days.

hello@snehajain.co.uk

Prefer email? hello@snehajain.co.uk