Hi, I’m Sneha.

I grew up in northeast India. Nature was just what was outside the window there, and I have never really got over it. My phone is still mostly sunsets and sky.

I started out as a software engineer.

I was good at it. The problem was that almost nobody ever saw the work. It shipped, it worked, and then it disappeared into a system somewhere. I wanted to make things people could actually look at and hold.

So I changed careers. That was five years ago and I haven’t wondered about it since.

I moved to the UK in February 2026.

New country, no network, starting the whole thing again. I’m exploring it one weekend at a time, and there is always a book I’m in the middle of.

I’m an introvert.

Which makes putting myself online, writing posts, showing work and asking people to hire me genuinely uncomfortable. I do it anyway, on purpose. It’s the same thing I ask founders to do: be clear about who you are, out loud, even when it feels like too much.

What I actually do

Brand strategy, identity and packaging for founder-led businesses. Five years, twenty plus clients, and more than half come back with the next project. I make the decisions first, what your brand says and why, then make them look good.