I grew up in northeast India. Nature was just what was outside the window there, and I have never really got over it. My phone is still mostly sunsets and sky.
I started out as a software engineer.
I was good at it. The problem was that almost nobody ever saw the work. It shipped, it worked, and then it disappeared into a system somewhere. I wanted to make things people could actually look at and hold.
So I changed careers. That was five years ago and I haven’t wondered about it since.
I moved to the UK in February 2026.
New country, no network, starting the whole thing again. I’m exploring it one weekend at a time, and there is always a book I’m in the middle of.
I’m an introvert.
Which makes putting myself online, writing posts, showing work and asking people to hire me genuinely uncomfortable. I do it anyway, on purpose. It’s the same thing I ask founders to do: be clear about who you are, out loud, even when it feels like too much.
What I actually do
Brand strategy, identity and packaging for founder-led businesses. Five years, and more than half of my clients come back with the next project. I work out who you’re for and why anyone should pick you, then design from there.
Now tell me what you’re building.
Send a short message about your business. If it looks like a fit, we’ll book a call.
