What you can hire me for.
Three packages. The price is agreed before anything begins and it doesn’t change once we start.
What’s below is the shape of each one rather than a fixed menu. If something in one package matters to you and something in another doesn’t, we sort that out on the call.
Brand Strategy
1Working out what you’re saying, before anyone designs anything.
Also for founders who already have a designer and need the thinking sorted first.
You get Who your customer is and what they actually care about What makes you different from the others they’re considering How to talk about yourself, in words you can copy straight into your website and emails All of it written down, so anyone who works on your brand later knows the rules
Can be addedBrand Naming, if you don’t have one yet or the one you have isn’t working. You get name options with the reasoning behind each, plus a check on what’s already taken online, including domains and social handles. That is not a trademark check, so you’ll want a lawyer to run one before you commit. Priced separately.
Brand Identity
2The thinking and the design together, because one doesn’t work without the other.
This is the one most founders need. It works the same way if you already have a brand that needs bringing forward.
You get Everything in Brand Strategy Your logo, in every version you’ll need, including small and single colour Your colours, with the exact codes for print and for screen Your fonts Brand assets: illustrations, patterns, icons, whatever the brand needs How your photography should look, so it fits everything else Brand guidelines: simple rules so anyone you hire uses it all properly Every file, in the formats printers and web developers ask for
Packaging
3For products that need to stand out on a shelf and on a screen.
The more products in the range, the lower the price for each one.
You get Artwork set up to fit your exact pack, ready for your manufacturer Space laid out for the information you’re required to show Print-ready files, checked before they go The same design applied across your range as it grows
Often added later
- Art direction
- Web and digital design
- Campaign and social
- Presentation design
- Editorial and print
- Workshops
Each is priced on its own, always agreed before it starts.
How it works.
Before we start
You get in touch
Through the form or by email.
We get on a call
We work out what you actually need, and whether I’m the right person for it.
I send a proposal
What’s included, the price and the timeline.
You book your slot
If it’s a yes, you sign the contract and pay half. That books your slot in my calendar.
Once you’ve booked
Questions first
I send you a questionnaire about your business, your customers and what already exists.
Kick-off call
We go through your answers properly. You don’t need to prepare a brief. We work through it together.
Strategy
I work out the thinking and present it back to you. You sign it off before I open a design file. Nothing gets designed against a plan you haven’t agreed to.
Design
I present one direction, with the reasoning behind every choice. Occasionally two, when there’s a real question worth seeing both answers to. You won’t get five logos to pick from, because picking a favourite isn’t the same as making a decision.
Changes
Three rounds are included. Because every direction comes with its reasoning, the conversation tends to be about whether the decision is right rather than about taste.
Finishing
You get every file in the formats you need, with simple rules for using it all. The rest of the payment is due before I send the final files.




